Google Adwords Query Component

Google AdWords Query

This component uses the Google AdWords API to retrieve data and load it into a table. This stages the data, so the table is reloaded each time. You may then use transformations to enrich and manage the data in permanent tables.

The component offers both a Basic and Advanced mode (see below) for generating the Google AdWords API query. Note however that although this is exposed in an SQL-like language, the exact semantics can be surprising - for example filtering on a column can return more data than not filtering on it, an impossible scenario with regular SQL.

There are some special pseudo columns which can be part of a query filter, but are not returned as data. This is fully described in the Data Model.

Warning: This component is potentially destructive. If the target table undergoes a change in structure, it will be recreated. Otherwise, the target table is truncated. Setting the Load Option 'Recreate Target Table' to 'Off' will prevent both recreation and truncation. Do not modify the target table structure manually.


Property Setting Description
Name Text The descriptive name for the component.
Basic/Advanced Mode Choice Basic: This mode will build a Google AdWords Query for you using settings from Data Source, Data Selection and Data Source Filter parameters. In most cases, this will be sufficient.
Advanced: This mode will require you to write an SQL-like query which is translated into one or more Google AdWords API calls. The available fields and their descriptions are documented in the Data Model.
Authentication Choice Select an authentication method, which must be setup in advance. Google AdWords uses the OAuth standard for authenticating 3rd party applications. More help is provided in the setup screens for OAuth authentication.
Developer Token Text Your AdWords developer token. If you require a new developer token, see here.
Client Customer ID Text Enter a valid Client Customer ID.
Data Selection Choice Select one or more columns to return from the query.
Data Source Filter Input Column The available input columns vary depending upon the Data Source.
Qualifier Is: Compares the column to the value using the comparator.
Not: Reverses the effect of the comparison, so "equals" becomes "not equals", "less than" becomes "greater than or equal to", etc.
Comparator Choose a method of comparing the column to the value. Possible comparators include: 'Equal To', 'Greater than', 'Less than', 'Greater than or equal to', 'Less than or equal to', 'Like', 'Null'.
'Equal To' can match exact strings and numeric values while other comparators such as 'Greater than' will work only with numerics. The 'Like' operator allows the wildcard character (%) to be used at the start and end of a string value to match a column. The Null operator matches only Null values, ignoring whatever the value is set to.
Not all data sources support all comparators, thus it is likely only a subset of the above comparators will be available to choose from.
Value The value to be compared.
SQL Query Text This is an SQL-like query, written according to the Google AdWords Data Model. (Property only available in 'Advanced Mode')
Limit Number Fetching a large number of results from Google AdWords will use multiple API calls. These calls may be rate-limited by the provider, so fetching a very large number may result in errors or timeouts.
Connection Options Parameter A JDBC parameter supported by the Database Driver. The available parameters are explained in the Data Model
They are usually not required as sensible defaults are assumed.
Value A value for the given Parameter.
Storage Account Select (Azure Only) Select a Storage Account with your desired Blob Container to be used for staging the data.
Blob Container Select (Azure Only) Select a Blob Container to be used for staging the data.
Staging Select (AWS Only) Snowflake Managed: Allow Matillion ETL to create and use a temporary internal stage on Snowflake for staging the data. This stage, along with the staged data, will cease to exist after loading is complete.
Existing Amazon S3 Location: Selecting this will avail the user of properties to specify a custom staging area on S3.
S3 Staging Area Text (AWS Only) The name of an S3 bucket for temporary storage. Ensure your access credentials have S3 access and permission to write to the bucket. See this document for details on setting up access. The temporary objects created in this bucket will be removed again after the load completes, they are not kept.
This property is available when using an Existing Amazon S3 Location for Staging.
Warehouse Select Choose a Snowflake warehouse that will run the load.
Database Select Choose a database to create the new table in.
Type Select Choose between using a standard table or an external table.
Standard: The data will be staged on an S3 bucket before being loaded into a table.
External: The data will be put into an S3 Bucket and referenced by an external table.
Schema Select Select the table schema. The special value, [Environment Default] will use the schema defined in the environment. For more information on using multiple schemas, see this article.
Note: An external schema is required if the 'Type' property is set to 'External'.
Target Table Text Provide a new table name.
Warning: This table will be recreated and will drop any existing table of the same name.
Location Text/Select When using an 'External' type table, Provide an S3 Bucket path that will be used to store the data. Once on an S3 bucket, the data can be referenced by the external table.
Table Distribution Style Select Even: Distribute rows around the Redshift cluster evenly.
All: Copy rows to all nodes in the Redshift cluster.
Key: Distribute rows around the Redshift cluster according to the value of a key column.
Table distribution is critical to good performance - see the Amazon Redshift documentation for more information.
Table Distribution Key Select This is only displayed if the Table Distribution Style is set to Key. It is the column used to determine which cluster node the row is stored on.
Table Sort Key Select This is optional, and specifies the columns from the input that should be set as the table's sort-key.
Sort-keys are critical to good performance - see the Amazon Redshift documentation for more information.
Sort Key Options Select Decide whether the sort key is of a compound or interleaved variety - see the Amazon Redshift documentation for more information.
Project Text The target BigQuery project to load data into.
Dataset Text The target BigQuery dataset to load data into.
Cloud Storage Staging Area Text The URL and path of the target Google Storage bucket to be used for staging the queried data.
Encryption Select (AWS Only) Decide on how the files are encrypted inside the S3 Bucket.This property is available when using an Existing Amazon S3 Location for Staging.
None: No encryption.
SSE KMS: Encrypt the data according to a key stored on KMS.
SSE S3: Encrypt the data according to a key stored on an S3 bucket
KMS Key ID Select (AWS Only) The ID of the KMS encryption key you have chosen to use in the 'Encryption' property.
Load Options Multiple Selection Comp Update: Apply automatic compression to the target table (if ON). Default is ON.
Stat Update: Automatically update statistics when filling a table (if ON). Default is ON. In this case, it is updating the statistics of the target table.
Clean S3 Objects: Automatically remove UUID-based objects on the S3 Bucket (if ON). Default is ON. Effectively decides whether to keep the staged data in the S3 Bucket or not.
String Null is Null: Converts any strings equal to "null" into a null value. This is case sensitive and only works with entirely lower-case strings. Default is ON.
Recreate Target Table:Choose whether the component recreates its target table before the data load. If OFF, the existing table will be used. Default is ON.
Load Options Multiple Select Clean Cloud Storage Files: (If On) Destroy staged files on Cloud Storage after loading data. Default is On.
Cloud Storage File Prefix: Give staged file names a prefix of your choice. Default is empty (no prefix).
Auto Debug Select Choose whether to automatically log debug information about your load. These logs can be found in the Task History and should be included in support requests concerning the component. Turning this on will override any debugging Connection Options.
Debug Level Select The level of verbosity with which your debug information is logged. Levels above 1 can log huge amounts of data and result in slower execution.
1: Will log the query, the number of rows returned by it, the start of execution and the time taken, and any errors.
2: Will log everything included in Level 1, cache queries, and additional information about the request, if applicable.
3: Will additionally log the body of the request and the response.
4: Will additionally log transport-level communication with the data source. This includes SSL negotiation.
5: Will additionally log communication with the data source and additional details that may be helpful in troubleshooting problems. This includes interface commands.

Variable Exports

This component makes the following values available to export into variables:

Source Description
Time Taken To Stage The amount of time (in seconds) taken to fetch the data from the data source and upload it to storage.
Time Taken To Load The amount of time (in seconds) taken to execute the COPY statement to load the data into the target table from storage.


Connect to the source system and issue the query. Stream the results into objects on S3. Then create or truncate the target table and issue a COPY command to load the S3 objects into the table. Finally, clean up the temporary S3 objects.



In order to authenticate successfully, you must have suitable AdWords OAuth credentials, plus a Developer Token and a Client Customer ID (see below).

In order to successfully set up OAuth for Google Adwords:

  • You must be accessing Matillion over HTTPS (not HTTP). Please refer to this article for more information about configuring HTTPS.
  • You must be using a DNS address rather than a dotted IP address. Please refer to this article for one method of avoiding dotted IP addresses.


Before using a Developer Token, you must submit it for approval by Google. Unapproved tokens will not work.

Google may issue you a token immediately, but it can take some time (occasionally several days) before it will successfully retrieve any data.


Accessing Adwords accounts held under a manager account

You can access Adwords accounts one at a time by specifying the individual Client Customer ID in the component properties.


ReportDownloadError.INVALID_VERSION error

Always make sure you’re using the latest version of Matillion ETL, since the Adwords driver gets updated frequently.

If you need to use a specific schema version, add a Connection Option named Schema and set its value to, for example, v201806


Specifying date ranges

Many AdWords queries will default to the last 7 days only.

To restrict the data to within a chosen date range instead:

  • Add a Connection Option named PseudoColumns and set its value to *=*
  • Use equality predicates in the Data Source Filter on StartDate and EndDate, in YYYY-MM-DD or YYYYMMDD format. If you are using advanced mode, put the values inside single quotes.

If you’re using Matillion ETL variables to store the date ranges, consider using Text rather than DateTime. This will allow you to choose an explicit format mask for the value.


Connections not closing

If you intend to make many requests to Adwords in a short amount of time, consider setting the property which limits the lifetime of a single connection. To do this, add a Connection Option named Other and set its value to, for example, ConnectionLifeTime=300

The value is in seconds, so the above will cause connections to terminate after 5 minutes.


In this example we will be using the Google AdWords Query component to load in data regarding an ad campaign. In this case, we are only interested in analyzing the performance of a keyword campaign regarding cake sales and so we will be filtering rows as we load them. The job is shown below.

For the Google AdWords Query component to connect to the correct account, a Developer Token and Client Customer ID must be provided. With these entered, the component will populate a list of available Data Sources, of which we have selected the 'ClickPerformance' source and all columns are selected in the Data Selection property.

Many of the remaining properties will be autocompleted or use default values so that the component is usable with the minimum required user preparation.

In addition to to the above, we also want to set up a Data Filter to catch only the 'Cakes' adgroup as this is the group we are interested in analyzing. To do this, we simply click the 'Data Source Filter' property and ensure that a filter exists that matches the 'AdGroupName' input column values to be equal to 'Cakes'

This job can now be run, loading the data into a table and then moving on to the linked transformation job. To demonstrate that the data has been loaded correctly, we can then sample the table specified in the Google AdWords Query component using a Table Input component.